Jitterbug Wireless is a great example of a mobile network with a clearly defined audience. This US-based MVNO is aimed at the baby boomers and older Americans who want a simplified mobile experience.
The phones are a basic, oversized, three-button design with all the complexity removed for a demographic that just doesn’t need [...]
The second of the ‘Mobile advertising for newbies’ white papers is in the works. Written by Peggy Anne Salz, of MSearchGroove, it will look at banner ad campaigns in three mobile social networks - BuzzCity, Itsmy and Peperoni.
These three different networks have millions of users each, from many different countries around the world.
It’ll be really interesting [...]
A few weeks ago I had the opportunity to catch up with Vikrant Gandhi, Sr. Analyst at Frost & Sullivan who extensively covers the Mobile & Wireless Communications space.
In our discussion, I posed the following questions to Vikrant: How important is it to measure for mobile and will this importance increase in 2009? Below [...]
