Analytics on Mobile

Some wisdom that Weight Watchers need to heed. Because their mobile site only works on Blackberries, Windows Mobiles and iPhones, the company is slimming down its potential market to just 9%.

To me that sounds crazy, why would you go to all the bother of developing a mobile service but not optimize it for the majority of devices and miss out on 91% of the rest of your market?

The great thing about mobile analytics is that you can see who is visiting your mobile site (devices, country, network etc) and make sure it is addressing your target market.

“Weight Watchers slimmed down their potential market to just 9%, Bango mobile analytics reports” on the Mobislim blog is interesting because the audience for the Mobislim site will be very similar to Weight Watchers. So although Maria at Mobislim couldn’t analyze the Weight Watchers site directly, she could provide valuable insight by measuring her traffic.

Here are the results:
From 18,526 page views 4,05% came from a Blackberry device, 3,54% from a Windows Mobile and 1,48% from an iPhone. That’s 9% in total.

Do you really know who is coming to your mobile site? If not, you need mobile analytics to provide valuable metrics that matter to your business.

No comments yet.

Comments RSS TrackBack Identifier URI

Name (required)

Mail (will not be published) (required)

Website