This is not a post about doom and gloom, you’ve see enough of that in the media. No, I want to tell you some good news about how you can make sure your mobile marketing investment will bring you the highest possible returns.
According to Anil Malhotra, SVP of marketing at Bango: “In difficult economic [...]
Obama’s Presidential campaign made extensive and effective use of mobile in spreading the Democrat message to the masses and in particular to the younger US voting public that Obama was so keen to target. But will it signal the arrival of mobile into mainstream marketing?
At Bango, we believe it will. Barack Obama is a [...]
If you’ve done a mobile search recently, you’ll be only too aware on how broken it is. Even Google struggles to rank mobile sites, listing the PC websites first (but why, I’m on a mobile?) before giving you acces to the mobile websites on another results page.
Bango research found that only half of PC [...]
