The recent news from Omniture that 71% of businesses are failing to measure mobile traffic is probably an under-estimate. There are two parts to the equation here. One is that too few people who have mobile websites are running any sort of mobile analytics to collect metrics. The second is that most PC websites are getting some mobile traffic but people just don’t know how much.
Measuring success on mobile
The two metrics most sought after by website owners are the number of unique visitors and conversion rates from mobile marketing campaigns. With this, mobile website owners can get a real picture of the value of their mobile website.
Businesses of all sizes are getting these benefits with Bango’s mobile analytics tool for use on their mobile website. The tool can be used on PC websites to help identify the proportion of visitors coming to a PC website from a mobile device.
What the industry needs is a free mobile analytics tool that everyone can use - like Google Analytics but which works well on mobile (read why the current PC analytics tool don’t work on mobile). We also need a enterprise-grade mobile analytics tool. This is the gap that Bango mobile analytics fits – though it’s available free for the last 10,000 page views so in many ways it straddles both markets.
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