…and a good proof of this is the finalists list that the MMA made public yesterday for MMA’s Fourth Annual Global Mobile Marketing Awards.
Reviewing some of the ideas behind these campaigns makes me very happy because it means two things:
- More brands are embracing mobile marketing
- Mobile marketing can be “sooo” creative
I recently attended [...]
Recent research published on the Mobislim blog from the three mobile advertising campaigns ran there points to Google as the clear winner. Should we be surprised that this Internet giant is as strong on mobile as it is on the PC?
Well, to be honest yes! It seems all the best [...]
FMCG giant Unilever has published some interesting stats on a mobile marketing campaign they ran recently for their Peperami brand that point to the value of mobile analytics and in particular unique visitor count. But before we go any further, many of you may be wondering what Peperami is.
It’s snack food that’s popular in [...]
Coremetrics is the latest traditional web analytics tool to offer mobile analytics capability - Omniture and NedStat already provide some mobile metrics to help marketers understand how their customers are interacting with their brand over this channel. So what are they offering and do they provide much needed metrics for the mobile channel?
The Coremetrics 2009 [...]
The recent news from Omniture that 71% of businesses are failing to measure mobile traffic is probably an under-estimate. There are two parts to the equation here. One is that too few people who have mobile websites are running any sort of mobile analytics to collect metrics. The second is that most PC websites are [...]
