At the recent CTIA show in San Francisco, a conference panel discussed the value of metrics in driving mobile marketing. The industry at large believes its important to establish key performance indicators to overcome a lack of trust among advertisers in the mobile channel.
The consensus the panel reached was that the mobile advertising [...]
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Sep 17
Vanessa Daly
If one message came through loud and clear during last week’s CTIA event in San Francisco it was that mobile site owners want to know their unique visitor number count. Capturing an accurate picture of the number of unique visitors is more complex on mobile than on the PC web. Cookies aren’t reliable on mobile [...]
Because mobile advertising is a relatively new area, there’s very little data in the market on typical click-through rates. Without benchmark data, you’ve got no idea whether your campaigns are successful compared to the industry average. Based on the experience of our Bango mobile analytics customers, here’s what you can expect:
For banner and text ads
Click-through [...]
