Analytics on Mobile

Mobile analytics is all about getting a detailed view of visitors interacting with a mobile site. Of the businesses we speak to, knowing which countries their visitors came from has helped them determine where their market is and which countries they should target their mobile marketing. For example, if you are getting lots of visitors [...]

Mobile is a brave new world for anyone who’s come from the traditional web analytics world.  That’s because current tools designed for PC web analysis from companies such as Google Analytics and Omniture simply don’t work on mobile.  That’s because they rely on JavaScript tags for data collection.
Using this method, site owners place a tag [...]